DATA-DRIVEN MEDIA BUYING โ€ข META & GOOGLE ADS SPECIALIST

Stop Burning Ad Spend. Scale A Predictable ROAS Engine.

We eliminate post-iOS signal loss with server-side CAPI tracking, deploy ruthless creative testing sprints, and orchestrate high-intent Google Search & Meta full-funnels engineered for hyper-profitable scaling.

4.8x
Average Blended ROAS
-38%
Average CAC Reduction
9.2/10
Meta CAPI Event Match Score
$1.2M+
Profitable Spend Managed
The Paid Media Trap

Why 80% of Ad Budgets Get Slaughtered by Ad Networks

If your customer acquisition cost is creeping higher each month, you're likely falling victim to these 3 silent budget killers:

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Signal Blindness & Pixel Degradation

Standard browser-based tracking pixels lose 30-40% of conversion events due to iOS 14.5, ad blockers, and cookie death. Meta and Google algorithms fly blind, bidding on the wrong audiences.

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Creative Fatigue & One-Ad Dependency

Brands find one winning ad and ride it until ROAS crashes from 4.0 to 1.1. Without a continuous, systematic creative testing engine, your cost-per-click will skyrocket every single quarter.

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PMax & Broad Match Budget Leaks

Google Performance Max unchecked by strict brand exclusions or negative keyword scripts eats your ad spend on low-quality mobile app clicks and brand name searches you would have gotten for free.

Architected For Scale

Our Full-Funnel Performance System

We treat paid media as an exact mathematical science. Here is how we build unstoppable acquisition engines:

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Full-Funnel Meta Architecture

We separate Top of Funnel (cold prospecting with viral hooks), Middle of Funnel (objection elimination & testimonials), and Bottom of Funnel (urgency & guarantee closes) to maximize total customer value.

  • โœ” TOF Broad & Advantage+ Shopping setups
  • โœ” Dynamic catalog retargeting (DABA & DPA)
  • โœ” Audience exclusions to prevent wasted impressions
TOF / MOF / BOF SEGMENTATION
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Meta CAPI & Server Tracking

We build custom Google Tag Manager Server-Side containers with first-party custom domains. This sends encrypted, un-blockable purchase events directly to Meta and Google servers with 9.0+ Event Match Quality.

  • โœ” First-party cookie extension (bypassing ITP)
  • โœ” Real-time deduplication between browser and server
  • โœ” Enhanced conversions setup on Google Ads
9.0+ EVENT QUALITY SCORE GUARANTEE
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Google Search & PMax Control

Capture active search intent with high-precision phrase & exact match keyword structures. We insulate PMax campaigns with negative placement lists, brand exclusions, and structured asset groups.

  • โœ” High-intent search terms & negative lists
  • โœ” Feed optimization for Google Merchant Center
  • โœ” Smart Bidding (Target CPA / Target ROAS) tuning
MAX COMMERCIAL INTENT HARVESTING
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Ruthless Creative Sprint Testing

We test 10-20 creative iterations weekly: 3-second visual hooks, user-generated video (UGC), comparison cards, and high-contrast benefit graphics. Winners get promoted to the primary scaling campaign.

  • โœ” Hook Rate & Hold Rate metric optimization
  • โœ” High-performing UGC video scripts & storyboards
  • โœ” Dynamic copywriting testing (Emotional vs Logic)
WEEKLY SPRINT CYCLES
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Omnichannel Retargeting Machines

We sync cross-platform custom audiences across Meta, Google Display, and YouTube. Lost cart abandoners receive tailored objection handlers, founder videos, and time-sensitive offers.

  • โœ” 7, 14, and 30-day window engagement tiers
  • โœ” High-converting discount ladders
  • โœ” Cross-device YouTube & Display reinforcement
CONVERT THE OTHER 97% OF VISITORS
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CAC Reduction & Offer Engineering

Scaling ad spend profitably requires matching ad hooks with high-converting pre-sale landing pages, bundle offers, and 1-click upsells to dramatically boost Average Order Value (AOV).

  • โœ” Dedicated advertorials & listicle landing pages
  • โœ” Offer restructuring & bundle pricing testing
  • โœ” Payback window acceleration strategies
LOWER CAC โ€ข HIGHER AVERAGE ORDER VALUE
Our Execution Roadmap

The 4-Step Scaling Protocol

How we take an underperforming ad account from chaotic to predictable profit in 30 days.

01

Tracking Reconstruction

Deploy Google Tag Manager Server container and establish bulletproof Meta CAPI with 9.0+ match rates.

02

Creative Sprint Launch

Script and produce 10+ high-impact video & static angles addressing key buyer objections and desires.

03

Alpha-Beta Account Isolation

Run rapid DCT (Dynamic Creative Tests) in sandbox campaigns. High ROAS winners graduate to main scaling engine.

04

Aggressive Budget Scaling

Scale spend horizontally (lookalikes, interest clusters) and vertically (20% compounding budget bumps) maintaining target ROAS.

Verified Ad Spend Data

Real ROAS Case Study

How we turned around an ad account that was barely breaking even at 1.8x ROAS into a 5.2x profit machine.

Google vs Meta Ads ROAS Case Study
Verified Meta Ads Manager & Shopify Analytics 5.2x Blended ROAS
Case Study: Premium Direct-to-Consumer Brand

Slashing CAC by 42% While Scaling Monthly Ad Spend From $5k to $28k

The client was suffering from ad fatigue and poor tracking attribution. We installed server-side Meta CAPI via GTM, produced 12 high-converting video variations with problem-first hooks, and paired them with a dedicated high-speed landing page.

Blended ROAS 5.2x
CAC Reduced -42%
Net Profit +$84k/mo
"Ayaan reconstructed our entire ad strategy. For the first time in 2 years, our Meta and Google ads run profitably without daily firefighting."
Scale Your Ad Account โ†’
Interactive Forecasting

Estimate Your Revenue at 4.5x ROAS

Adjust your planned monthly ad budget to project your anticipated monthly revenue.

$5,000 / mo
$1,000 $25,000 $50,000+
Conservative (3.2x) $16,000
Target Growth (4.5x) $22,500
Aggressive Scale (6.0x) $30,000
Common Questions

Frequently Asked Questions About Paid Ads

What minimum monthly ad budget do I need to work with you? +

We recommend a minimum ad spend of $1,500 - $2,500/month across Meta or Google Ads. This ensures we generate sufficient conversion data every week to test creatives quickly and give the ad algorithms enough statistical signal to optimize.

How does Meta CAPI solve the iOS 14.5 tracking problem? +

When a user browses via Safari or Chrome with ad blockers or iOS privacy controls enabled, standard pixel tags get blocked. With server-side CAPI, your cloud server sends the purchase data directly to Meta's server backend with encrypted emails, phone numbers, and IPs. This restores 90%+ attribution accuracy.

Should I invest in Meta Ads or Google Ads first? +

If your target audience is actively searching for your service or high-intent problem (e.g., "emergency commercial roofing" or "ERP software pricing"), Google Search provides immediate high-intent buyers. If your offer requires generating desire or visual demonstrations (e-commerce, coaching, D2C), Meta Ads is typically the fastest growth engine. We often pair them for maximum synergy.

Do you provide creative design and copy or do I have to provide it? +

We handle the complete creative strategy: copywriting, ad design graphics, video hook scripting, and editing. For e-commerce brands, we direct your creator UGC briefs or polish your existing product video assets into high-converting ad variations.
FREE PAID MEDIA AUDIT & ROAS ROADMAP

Find Out Where You're Wasting Ad Budget

Enter your details below. Ayaan will analyze your pixel health, ad creative performance, and wasted search terms to uncover quick ROAS wins.

๐Ÿ”’ Strict Confidentiality โ€ข Zero Obligation โ€ข Verified Marketer Fast WhatsApp inquiry available ๐Ÿ’ฌ
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